Obtaining the location of an internet visitor is a key part of geolocation, which can be used for many different purposes including targeted advertising, tracking traffic source and origin, spam detection, and access restriction. IP geolocation databases are a great way to gain this information, and can be hosted locally to avoid network latency and per-query charges.
How to use GeoIP in python?
Geoip2 database geolocation is based on the latitude and longitude of an electronic access point that is connected to a device such as a computer, phone, or tablet. This data is used to determine the approximate location of the user, and is often at least accurate to country level. Some providers offer more granular IP-to-city data, which is useful for more precise applications.
The most common use case for these databases is to provide a more personalized experience for website visitors by tailoring content based on their location. This can range from adjusting pricing on a product page, to displaying relevant options in a dropdown menu based on the location of the user.
There are free and paid options available for these databases, with paid services typically offering better accuracy and support. These paid databases also come at a range of price points, so you can find one that suits your project’s needs. Some of these paid databases also allow you to pay for tiers based on the type of accuracy you need, which can be a good option if you only require country level accuracy, rather than city or postal code level accuracy.